According to a recent study 20 percent of tweets contain requests for product information or responses to the requests. According to these researchers, “Tweets are about as close as one can get to the customer point of purchase for products and services” and “Businesses use micro-communication for brand awareness, brand knowledge and customer relationship”. It’s important when choosing a marketing medium to focus on the relevancy of your message to market. Give your prospects what they want and they will respond. Keep your message concise and on point. Twitter has enormous potential for delivering your target message to your target market as long as you’re keenly aware of both. So are you in the “Business of Tweets? If not, why not?
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